History of Gucci
The Italian fashion house is named after its founder, Guccio Gucci. In 1912, Guccio opened a shop in Florence, where he sold leather travel goods. In 1937, he launched his line of handbags, featuring the iconic web stripe and double G monogram (which stands for the founder’s initials).

After opening stores in Palm Beach and Beverly Hills, the label was quickly endorsed by Hollywood stars, who loved the brand’s exotic and opulent designs. So, Gucci became then what it still is today–a status symbol.
The story of the Gucci family, specifically of Maurizio Gucci’s murder, is told in Ridley Scott’s 2021 movie “House of Gucci”, with Adam Driver playing Maurizio and Lady Gaga playing his wife, Patrizia Gucci.
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